If you write for websites, one of the most common jobs you'll be asked to do is writing keyphrase or keyword articles. Keywords are the core of which a website's entire SEO plan revolves. These articles can wind up anywhere on the web from Ezines (under another author's name) to blog posts. It's very rare that you would get a byline for these, although sometimes you can use them in your clips to get higher paying jobs. We'll assume that you've already done your research and are ready to write your keyword article.
Instructions
1. Get your writer's guidelines and keyword list to your computer. Bring up Microsoft Word or other word processing program favored by your client and get a new document.
2. Set your font size to 12, unless otherwise specified.
3. Only single space articles and use a left-justified margin only (unless your client wants another format). Be sure to double space between paragraphs.
4. Slip the keywords or keyphrases as conversationally and naturally as you can in the article. You usually can insert small words like "and" or "the" into a two or more keyphrase. Search engines tend to ignore these small words and just focus on the larger ones. You also can insert punctuation marks in between words of the keyphrase.
5. When you're done, check your keyword density. It's best to highlight the keywords to help you see them better. Get a calculator and divide the number of keywords in your article over the number of words in your article. Clients tend to care more about keyword density than they do about how well your keyword article is written.
6. Correct your keyword density, if necessary.
