Zoning in on the perfect marketing job can be stressful, but if you know prepare for the interview, what to do during the interview and successfully follow up, the right job will be yours in no time.
Prepare for the Interview
Marketing jobs rely heavily on image, so you want to ensure that you make the best first impression as possible.
Before you meet with anyone at the company you should do your research and obtain information about the company's products, services, image, brand and top clients. This information can be found on the company's website, press releases and a general search engine search.
Be sure your entire look says "professional." The idea is to draw the interviewer to your personality and portfolio. Be sure your hair is neatly combed and groomed. Look for traditional suits in neutral colors to allow your inner personality and style to shine.
Review your portfolio, resume and work samples. Be sure everything is up to date and presented in a neat, clean portfolio case. Weed out any old or unimpressive samples and replace with any new accomplishments or campaigns.
Get your questions ready and be prepared to give thoughtful answers to some of the standard interview questions such as "What are your strengths and weaknesses?" or "Where do you see yourself in 5 years?" If you can formulate at least five intelligent questions to ask before you leave the meeting, you'll make a strong impression that you are a candidate who has put serious thought into the job. Examples of questions could include "What direction are you (or the owner) planning to take the company in the next few years?" or "Can you tell me about one of your most successful campaigns?"
During the Interview
Interviewing is a nerve-wracking process, and if you aren't careful you can come off appearing anxiety ridden. Keeping your nerves calm and your thoughts focused is the number one challenge to tackle during your meeting. Remember the interviewer is meeting you for the first or second time too, so you are as new to them as they are to you.
Be on time for your interview appointment. Lateness translates to you possibly being a lazy worker and may kill your first impression before you arrive at the interview.
During the interview, keep an attentive stance in your posture but also remain relaxed. Don't let other thoughts enter your head or allow your mind to wander. Make eye contact with your interviewer and watch for fidgeting or any other unconscious nervous behavior.
Don't forget about that strong, firm handshake in the beginning and at the end. You want to be sure to firmly grasp the other person's hand, but don't attempt to crush him. Also, when you meet the interviewer, repeat his name back to him after you are introduced. For example, "Hi Mary, my name is John." Mary says, "It's really nice to meet you, John."
During the interview avoid using slang or offensive language at all times. Use proper grammar and speak in complete sentences. You want to convey that you are an intelligent communicator with a stimulating personality. Ask what is next in the interview process.
Follow Up
Following up an interview in marketing is a critical component to landing the job. One way to keep your name on the top of the pile is to send a handwritten thank-you note a few days after your meeting. Get your interviewer's business card so that you have the correct spelling and title for reference. In your note reflect on the high points and mention that you look forward to meeting again. Double check your note for spelling and grammar errors.
After a week has passed, follow up with a friendly phone call to check on the status of your application. As far as future phone calls, take cues from your interviewer about whether you should call to check again in a few weeks. Remember, this is not your only opportunity, so avoid looking desperate.
