Billboards can mobile as well as stationary
According to a study conducted by the American Trucking Association, 91 percent of the public remembers words and images they see printed on the side of a truck. This is a type of promotional method called mobile billboard advertising. Mobile billboards allow advertisers to target specific areas to get their message to potential customers.
Grand Opening
Mobile advertising could be a good way to get the word out about the grand opening of a business. Ideally, the driver would patrol the neighborhood near the establishment with a billboard that indicates the name and location of the business. Featuring a special price or promotion can be included as an incentive to attract customers.
Elections
Mobile billboards can be used prior to an election to promote a political campaign. The driver can cruise through the candidate's district with a billboard that features a picture of the candidate as well as the campaign's name and slogan. A website address also should be listed where voters can read more about the candidate's positions on the issues.
Targeting Audiences
The ability to target a specific audience is a great feature of mobile advertising. Drivers can also patrol areas where large crowds of people that have a common interest are gathered. For example, a radio station that plays rock music can have a driver patrol the area near a rock concert venue with a billboard featuring the station's call letters and slogan. A sporting goods store can make use of mobile billboards near the site of a baseball or football game or other sporting event.
Backlit Billboards
Backlit mobile billboards capture the attention of night drivers. The illuminated billboards will stand out from other vehicles on the road, making the message more memorable, while extending the advertising exposure time. These billboards also can be used on busy interstates with a heavy volume of nighttime traffic.
New Product Launch
A mobile billboard is a great way to help an existing business launch a new product. The truck can patrol the market area with a billboard featuring the name of the business and a picture of the product line. If feasible, the driver also can distribute samples or coupons throughout the neighborhood. As an alternative, the truck can be stationed along the road near the business.
