Business cards are typically exchanged during formal meetings.
While you make the first impression for your company, your business card will linger on long after the meeting is over. It should reflect your company in the way that you would and be geared towards your target audience. By creating professional, informative business cards, you leave a lasting impression with your clients and help grow your company.
Color and Images
Use color to add interest and emphasis to your business cards. It can be in your logo, text or the background. Match your business cards colors and images to other marketing materials used by company, such as its website or pamphlets. Do not use more than three or four colors and match the color tones. If your logo has pastel colors, use other light or pastel colors for the text and background.
Format
Keep your business card format simple. Overloading the card with images and information can make the card look cluttered and hard to read. The back of the card can be used as additional space for information, such as a calendar or appointment reminder. Pay attention to the margin and keep texts and logos towards the middle of the card. Refrain from adding borders or lines. When cutting your business cards, either by hand or professionally, variances in cutting could make your lines look crooked.
Type
Use one or two font types for your business cards. Do not use unusual fonts for important information, such as your name or phone numbers. Make sure your fonts are large enough to be easily read. Left-align your text so it is easier to read. Do not use light colors that are hard to see.
Text
Include your relevant contact information on your business cards. Add your company name, phones number, fax number, email address and website. Double-check the spelling and numbers before sending your design to a printer, and again after you receive the finished cards.
