Writing a press release to increase the public's knowledge of your non-profit organization or to publicize a particular aspect of your organization is a very useful tool. Understanding the art of brevity and the different elements of a non-profit press release is a very important part of making sure that your release will be successful. Using a template can also be helpful.
Instructions
1. Use the first paragraph to highlight the newsworthy event or information you wish to highlight. Include a dateline (city and date) and summarize the main (broad) points of the press release.
2. Use the rest of the release to highlight specifics of the event or information. Each paragraph should focus on a particular aspect.
3. Make use of headings. Each new idea can be given a heading to separate the ideas from one another. Each heading can have one or several short paragraphs under it.
4. Use quotes to support the different aspects of your information. Use quotes from influential people in your organization that people will trust and want to hear from. Each time you make or highlight a major point, a quote can strengthen or expand on it.
5. Finish with your organization's boilerplate. This is a short description of your organization's mission statement.
6. Include a contact person, offering name, title, phone number, and e-mail address in case a reporter needs more information.
