If you have a new product that you've been working on and hoping to bring to market you need to carefully consider which ways are best to promote your product. You may be excited about your product but you have to get the public excited if you are going to make money. You can use one or all of these ways to promote a new product.
Trade Shows
For almost every type of product there is an industry trade show. If you have a working product, you can pay a fee and set up a booth at these shows. The booths can be setup cheaply, or you can purchase professional booth materials to put into them. The fee for the show itself can be from a few hundred to a few thousand dollars. Purchasing agents from different stores typically visit the shows looking for new products. Some shows are open to the public but most are only open to industry insiders.
If your product is home made or doesn't fall into an industry category, you can sell your items directly to the public at craft shows and fairs. These kinds of shows can be very cheap to rent space in and will give you an immediate feel for how much interest the public has in your product.
Stores
If you have a good product and demonstrable evidence of the interest in your product, such as testimonials or sales figures from personal sales, you can approach local stores to sell your product. Be aware, though, that to get into big stores such as Wal-Mart or Target, you need an advertising or product agency that has experience with the big purchasing companies and managers.
Infomercial
If you have invested money and time in developing a new product, consider making an infomercial. There is a significant cost to produce an infomercial as well as a cost for airtime. The production can cost upwards of $30,000 and the airtime can be even more. But infomercials can be a powerful way to get out the word to a national audience on any new product. What you have to decide is whether other ways are better to try first because of the upfront cost that might not be recouped. This method is best when used on product that will have an interest from almost every demographic. Complete market research into the interest in the product prior to seriously considering this option.
