Persuasive brochures can be powerful marketing tools.
In an age where customers are often overwhelmed by email and website advertisements, a powerful printed brochure can stand out from the crowd. With a well-designed persuasive brochure, you can catch your customers' attention and convince them of the merits of your idea, product or service.
Images and Callouts
In brochures, images can have a stronger impact than words, particularly when your readers are pressed for time. To make a point without requiring extensive reading, use high-quality images. Select photos or graphics that make a point: compare old and new, show off new features, explain visual impact or explain complex machinery, for example. Use callouts to point out the most important aspects of your image so that readers can get the main idea quickly and efficiently.
Layout
Layout is a crucial part of a persuasive brochure; a great layout can be the difference between getting your message across or leaving readers confused. Limit the amount of text so you don't overwhelm the audience, and use a logical layout that highlights the natural flow of information. The most important data should be easy to find and remember, which you can accomplish by using bold headings and subheadings. End the brochure with clear calls to action that help readers understand what to do next so they can continue the engagement after you have convinced them.
Focus on Benefits
Customers see an enormous amount of marketing information on a daily basis and are required to sift through the various messages. To minimize the work the customer has to do to see how your product or service will help them, focus on the benefits. Use bulleted lines of text and a prominent placement so that the benefits are easy to find and understand. In doing so, you can make your brochure stand out from others and limit the time each person must take to grasp the main idea.
Unexpected Design
Design can have a big impact on persuading a customer to buy in to your idea or product. As you plan the design, use imagery, colors and layout that will make your brochure stand out from your competitors' marketing materials. Choose elements that will prompt the emotional or practical response that you are looking for. Analyze the marketing materials put out by other people in your field or interest area, and design your brochure so that it looks related but stands apart.
