A professional stylist uses expertise in cosmetology and grooming to make her customers look good. The challenge for professional stylists is to build and maintain a solid customer base because they are generally self-employed. This is done through marketing, which is crucial to attracting customers and increasing income potential. Effective marketing for stylists requires both traditional and creative methods, along with creating awareness in communities and via the internet. As such, a marketing budget is critical to any professional stylist.
Instructions
1. Calculate how much money you have to spend for marketing purposes. Determine how much money you would like to make. Decide who you would like to target as your customer base, such as working professionals, entertainers and Hispanic women.
2. Create a page advertising your services on social media sites such as Facebook and Twitter. Doing so is free, as of the time of publication. Visit each site (see Resources) and create an account. Type in your email address and a password that you can remember. Answer the questions that follow. Add a logo or photo of your business and begin posting your services.
3. Have business cards made with your company name, location, the services you perform and your contact number. Purchase hundreds of them to start.
4. Run promotions that provide discounts for your services. Type up flyers that simply list the promotion and discount and your company name, location and phone number. Disseminate the flyers by handing them out in the community and at events and posting them in other businesses.
5. Research the marketing and advertising methods of other stylists in your community. Find out the specials they run and what they charge customers. Create your promotions and prices so that they are competitive but, perhaps, slightly less than your competitors.
