Business cards offer many advantages compared to other marketing methods.
Business cards or calling cards are one of the oldest methods of business promotion, yet they continue to remain popular even though they are simple and low-tech. A business card often represents the first impression of a company or service, and provides vital information about the business and its members. In many cases, business cards complement other more modern marketing methods such as websites, and encourage potential customers to make contact and receive additional product information.
Practical
Business cards are an extremely practical and convenient method of marketing. The small size of business cards means that sales professionals can carry them at all times, ready to give out to potential customers. Cards are practical for recipients as well; they can easily be placed in a pocket or wallet without being obtrusive, and reviewed at a later time. Business cards save time compared to manually writing down important information such as phone numbers and websites.
Inexpensive
Along with the practical element, business cards are also very inexpensive. It is not uncommon to find deals on printed business cards at under ten cents a card. Compared to other types of marketing materials, business cards deliver significant value. Business card printer templates can also be purchased from most office supply stores, allowing start-ups to print their own designs and save even more.
Informative
Business cards provide a large amount of information in a compact design. Unlike many other types of media, business cards can easily be referenced or even filed away for later use. With a television commercial, for example, the viewer has only thirty seconds to retain the information presented. A business card, on the other hand, constantly displays important information. Cards can include a variety of details, ranging from contact information to special discounts and coupons.
Effective
Business cards can be very effective when promoting a business. Even as new promotional online tools emerge, business cards are still reliable tools. Despite advances in media technology, a significant amount of business is still conducted in person. Because people continue to meet and exchange information face to face, business cards act as an effective tool that marketers can use successfully every day.
