The Marketing Department of an organization plays a vital role in promoting the business or mission of an organization. Although marketing needs vary from organization to organization, there are some basics that must be met through staffing.
Instructions
1. Marketing is a vision-driven function. A director or manager should be hired first---he will drive the marketing plans for the department to implement on behalf of the organization. A qualified candidate would have an extensive marketing background, a solid understanding of the goals for the organization and a vision that aligns well with those goals.
2. An effective marketing department will have a public relations (PR) function. The person in this position (most likely an associate or manager) would be responsible for developing contacts with radio, television and print media. He would bring media attention to newsworthy activities, write and disseminate press releases or PSAs and help shape marketing plans for various departments or initiatives.
3. Messaging is key to supporting the marketing plans set forth for the organization. There should be a position focused on the development and continuity of online and print communications. This position can also be an associate or manager as well.
4. In addition to working on specific projects or campaigns, a staff person that can manage the various plans and pull the pieces together is often helpful. This person could be considered a project manager. He is responsible for processing requests from other departments and working with the other staff to staff the marketing plans. He can work with outside vendors to produce products as necessary as well as support other staff as needed.
5. Depending on the organization's needs, specific functions such as graphic design and advertising can be staffed.
