With effective advertising, you can inform potential customers of your products. While any advertisement may lure some customers, effective advertising can bring in a large number of new buyers to your business. To ensure that your advertising dollars are well spent, carefully plan your advertising initiatives so they are optimally effective.
Proper Ad Placement
For an ad to reach the intended audience, it must be properly placed. The placement of an ad can have just as much impact on the ad's ultimate effectiveness as the ad itself. Before placing advertisements on television, radio or in print, advertisers must consider where their intended audience is most likely to see the promotion and place it accordingly. Failure to do so will greatly inhibit the ad's effectiveness.
Relevance to Demographic
Create an ad that conveys information about a product to a specific audience relevant to your intended demographic. To create this relevance, educate yourself on the lifestyles and interests of those whom you are trying to reach. For example, if you are trying to reach young mothers, you may want to display an ad of mothers playing with their children to reflect their interests, or use humor with a portrayal of a hurried mother and include small jokes that mothers will appreciate.
Repetition of Important Points
To ensure that your message reaches your intended audience, you may need to say it more than once. While you don't want your ad to be an annoyingly repetitive; however, if you make your main appeal only one time, your chances increase of missing potential buyers. To ensure that your audience absorbs the intended message of advertising, particularly through television or radio, advertisers will repeat their main message at least twice throughout the course of the ad.
Emotional Appeal
Ads that appeal to emotions in some manner are more likely to leave a lasting impression on potential buyers. Depending upon your product, the emotion to which you want to appeal can be different. If your product is for children, for example, you may want to induce laughter by creating a funny ad. Conversely, if your ad is an emotional product for life insurance, create a touching yet sensitive advertisement to remind potential buyers the reasons for obtaining insurance which is to ultimately protect their family.
