advertisements
Google AdSense is arguably one of the most powerful tools on the Internet to monetize your website. To write your own AdSense ads, however, a tool called Google AdWords is required. Google AdWords is the complement to AdSense. Whereas AdSense is used for placing advertisements, AdWords is used to write the AdSense ads in the first place.
Instructions
1. Create a Google AdWords account. Creating an account is free and easy, just go to the link in the "Resources" section at the bottom. If you already have a Gmail account just use that as your login. Go to the Google AdWords homepage after registering for it.
2. Start a Google AdWords campaign. Keep in mind that these ads are not free. Advertising costs money, and for each time your ad is displayed you will be charged, although you can set the maximum amount you wish to pay each day. From the Google AdWords homepage, click on the "Create online campaign" drop down menu in the upper right area of the screen. Click on the "keyword targeted" option.
3. Configure the basic parameters of your advertisement. The first option is for you to name your advertising campaign. Name it something memorable that you will know with a glance. The other options are pretty self-explanatory, including what locations you want your advertisement to be displayed in, whether you want it displayed on mobile devices and how much you're willing to spend on it each day. Click on the "Save and Continue" button at the bottom of the screen.
4. Organize and design your advertisement. At the top of the window, you need to create a group in which your advertisement will be in. If you need to write three different advertisements for the same website, it would be a good idea to put them inside the same group. After that, it's time for the design of the advertisement. There are five lines to write: the headline, two description lines, a display URL and a destination URL. These will be the actual words that are displayed on your advertisement, so choose them wisely based upon your advertising needs.
5. Select your keywords. After you've designed your ad, you need to tell Google when you want your advertisement to display. Scroll down to the "Keywords" section. Choose your keywords carefully, but don't fret too much since you can change them later as needed.
6. Select your bids. Go to the "Default bid" bar. This is how much you're willing to pay for your advertisement per user click. If you choose too little, your advertisement will never appear highly since you will be outbid. Google will attempt to always put your advertisement on the top of others advertisements until your "Default bid" is reached, so if you set a higher default bid, then you have a higher chance at landing on top.
7. Save the ad group and configure payment options. When everything else has been selected, left click on the "Save ad group" button in the lower right corner. If you have yet to put money into your Google AdWords account, Google will now ask you for that.
