Video production clapper
Advances in technology have substantially reduced the complexity of video production equipment, making it easier to operate and significantly less expensive to purchase. These changes have opened the door for tech-savvy entrepreneurs to start a video production company for relatively little money as compared with the same business in years past. Setting up a professional video production company can now be accomplished with a few high-end computers, production software, a camera and basic sound equipment. These monetary factors combined with a growing interest in professional and consumer video services makes starting a video production company an attractive business opportunity.
Instructions
1. Determine business model by establishing what services will be provided and identifying your target customer. Most video production companies work only with industry professionals, while others market to amateurs and the average consumer. By deciding to whom you will market and what services will be offered, you can make decisions about the set up of your new business.
2. With your target customer and production needs in mind, decide what equipment, facilities and software will be best suited to run your video production company. This inventory should also include any hardware and software necessary to run general office administration and accounting functions as well.
3. Acquire start-up capital through any combination of investments, loans, grants or personal savings. With a substantial part of initial capital going toward the purchase of equipment, you may be able to offer it as collateral for a loan to get started. Small business loans may also be a possibility through your bank.
4. Obtain hardware and software outline in your start-up plan. Purchase everything necessary to operate the video production facility from start-up capital to avoid additional out-of-pocket expenses later.
5. Set up studio to conduct editing and voice-overs. This should be housed in a sound-proof room with easy access to all editing and production equipment. If possible, set up a small isolation booth for noise-free voice-overs. This studio can double as a control room for the live production studio, but separate facilities is preferred. Test all equipment prior to booking any editing sessions.
6. Set up live production studio to accommodate on-site filming. Although large productions will not typically be filmed in your studio, a large enough studio for training films, commercials, or editing corrections is desirable. Larger or multiple studios will increase income by allowing simultaneous productions.
7. Advertise your new video production company to your target market. If you are trying to attract the average consumer who wants to edit old vacation videos or make a video will, consider advertising in local newspapers or magazines. Billboards or other signage can also be helpful. To attract professional video production work, advertise in trade or industry magazines. Direct advertising through mailers can be a great way to target market your advertising.
