Cool marketing ideas can include traditional and alternative ways to build your business.
Cool marketing ideas can help your business generate long-term growth in areas of media exposure and customer loyalty. Developing a marketing plan that influences shopping decisions in your industry requires little effort. Quality writing skills will help you take advantage of marketing ideas that provide your business with national attention.
Mat Releases
Produce a selection of mat releases that you can use to gain national exposure for your business. Mat releases are prewritten articles that newspapers and magazines can use in their publications free of charge. Multiple publications may use the same article, depending on their editorial needs and your marketing budget. Mat release services charge a fee to distribute your articles to print publications. You can also list available mat releases on your website at no cost. To increase your chances of being published, provide informative copy, as opposed to blatant advertisements, in each article.
Link Social Networking Profiles
Direct communication with your target market through social networks allows you to receive feedback on products or services and offer quality customer support online. Social networks provide businesses with opportunities to create online profiles featuring text, photo and video content that can be viewed by members of these communities. Link all your social networking profiles together, using a main blog or website to aggregate content updates. Social networking profiles can be linked by adding your blog or website feed to each community. The feed allows you to publish updates on multiple websites and social networking profiles all at once.
Loyalty Programs
Encourage repeat business by developing a loyalty program for your customers. Loyalty programs provide customer incentives such as free merchandise, services or discounts. You can distribute loyalty cards that allow customers to receive one free product or service after they make a specific amount of purchases from your business. You can also offer a subscription-based loyalty program that allows customers to pay for annual discounts on merchandise or services. Loyalty programs are cool marketing ideas that require minimal upfront costs and can increase revenue for your business.
