A small campaign can be a cost-effective way to promote your bsuiness
The success of a business or a product launch is often dependent on running a good campaign. For small businesses, a small campaign can be the perfect way to draw attention to themselves and their products or services, and thanks to the Internet, a campaign doesn't have to be expensive.
Instructions
1. Write down exactly why you need a campaign and what goal you aim to achieve from it. A campaign is only to promote a single tangible offer, product or service.
2. Set your campaign parameters. Determine what your budget is, who your target market or markets are and what resources you have at your disposal - including people.
3. Brainstorm ideas, tone of voice, timescale and resource allocation with your campaign team. If you are running the campaign by yourself, then it is a good idea to bounce ideas off a friend or colleague.
4. Create a web presence for your campaign where you will drive visitors to. This can be a simple website, blog or social media page. People need an online hub to visit to gain information and validate your campaign messages. This should include a call-to-action for the campaign's sole purpose, like "Click here to get 20% off your next meal."
5. Explore all available online resources relating to your campaign's purpose. For example, if you want to promote your newly opened bike store, then search through cycling forums and blogs, online magazines, social media groups and even affiliate topics like "energy saving transport", using a filter to narrow it down to your locality. Once you have a list of audiences to approach, tell them about your store and why they can benefit from visiting it.
6. On your website, include a data-capture box so that visitors can sign up for your business's e-newsletter. If you can, incentivize this so more people sign up. For example "Sign up today to receive a free download of our top bicycle maintenance tips."
7. If your campaign has a budget, use it to employ experienced professionals. Search websites advertising freelance professionals to find low-cost web designers, marketeers and web copywriters.
8. Evaluate your campaign. If you set a timescale at the start, then analyze and evaluate how well the campaign has done in the allocated time. This is important as it is a measurement of success and will help you run campaigns in the future. This could be measuring sales, counting unique website visits or measuring email addresses given, for example.
