Prepare for an Advertising Sales Job Interview
Advertising sales is one of the great business-to-business sales industries that sells an intangible. Advertising without a doubt increases revenue for a business. The trick is teaching businesses the concept of spending money in order to make money. It's important you're well prepared for an interview in advertising sales because of its high demand.
Instructions
1. Get a couple copies of back issues of the publication, television show, coupon book or radio programming you are discussing in the interview. Review this material and become familiar with it. Look at who advertises, which industries seem to be prevalent and the sizes of the advertisements.
2. Find out the circulation or ratings of the advertising outlet you would work for. Look at how those numbers compare with the competition. Know how the media outlet at which you are interviewing compares in the market.
3. Make a list of questions to ask during your interview. The questions should include whether the position is an inside or outside sales job, what types of sales goals are expected each week or month and whether outside sales representatives are reimbursed for gas expenses.
4. Research the number of primary industries in the market. If there are certain industries that are typically sold to the publication or show, look in the yellow pages to determine how much more opportunity there is for sales in that particular industry.
5. Determine whether you would have a specific territory and whether you would be sharing that territory. Obtain specific demographic information about the territory such as median income, number of households and average age. This will give you an idea about whether you believe you can sell in that particular community.
