Trade shows provide a medium for attracting customers as well as networking with other business professionals. Successfully promoting your business at a trade show can give your business the needed edge over competitors and expand your territory. Learning to set up an organized, eye-catching display can give your booth the best chance at drawing in the crowd of participants.
Instructions
1. Read the trade show guidelines before making plans. Study examples of acceptable booths from the sponsor's previous events. Each trade show has specific rules regarding factors such as appropriate display materials and the proper usage of overhead signage. Some trade shows even require a picture of the finished booth prior to event acceptance. Stick to the rules to ensure that your booth doesn't attract unwanted attention.
2. Determine a realistic event budget. While the actual booth rental may cost $150, for example, you may incur additional charges for services related to electrical and phone line set-up. Find estimates and order forms within your trade show information packet. Talk to previous event vendors for service and provider recommendations.
3. Bring a tool kit and extra supplies. Find out how early you can begin setting up your both. Arrive at least two hours before the scheduled start time, if possible. This will prepare you for any mishaps related to booth set-up. Ensure that your booth and its components are in working order prior to the start of the show. Contact the event sponsor to report any malfunctions.
4. Get creative with your set-up to attract more customers than your competitors. Since well-established and promoted trade shows can feature hundreds of vendors, it's important that your booth isn't left in the shadows. Choose a display theme that shows off the innovative nature of your business. New angles such as futuristic concepts can bring smiles as well as sales to your booth. Keep your booth stocked with promotional items such as candy or pens to hand out.
5. Provide wall-to-wall and ceiling-to-floor excitement. Display your products in layers to keep customers interested in your booth. Use a combination of shelves, overhead signs and table displays to make your display attractive and engaging. Create a multisensory experience by adding elements such as soft music, film clips and product samples. The best trade show booths are those that engage the audience.
