One way to introduce your business to potential new customers is by running advertisements in magazines. It might be less expensive to advertise in a magazine than it would be to produce and air television commercials. Magazines can also offer you the ability to target a more specialized audience than other forms of advertising.
Instructions
Create an Advertisement for a Magazine
1. Design your larger ad campaign. Think of your business's guiding message and create an ad campaign that conveys that message in a compelling, creative way.
2. Write engaging copy for your ad. Use vibrant, active words. Keep your phrases precise and concise.
3. Work with a photographer to add pictures to your advertisements. Use eye-catching imagery to draw attention to your great copy. When someone flips through a magazine, you'll want your ad to leap off the page.
4. Hire a graphic designer to combine your images and your text. A creative graphic designer can elevate your ad content to a whole new level. Use cool fonts and colors to make your ad as visually appealing as possible.
Launch Your Advertising Campaign in a Magazine
5. Determine who your typical customer is. Consider factors like age, gender or nationality. Identify and understand the user of your products or services.
6. Locate magazines that are popular with your customers. Try asking your customers what magazines they read regularly. Take a trip to your local library to get the names of periodicals that appeal to similar demographics.
7. Consider other companies who advertise in those magazines. Check to see if they are designed to appeal to similar customers. Get an idea of the tools and techniques they use to reach their audiences.
8. Call the ad sales department of a magazine. Get a firm idea of how much it will cost to advertise your business with this publication. Discuss any specific needs you may have for your ad.
9. Negotiate a price plan. Decide on a size for your ad, as this will be the primary factor when establishing a price. You may be able to get reduced rates by agreeing to run your ad multiple times over several months.
10. Check the ad as it appears in magazine. Make sure that all your needs have been met. Dispute any issues with the magazine's ad sales team, as you may be able to get a partial refund on fees or a reduced rate on future ads.
11. Talk to your new customers to get an idea of how successful your ads have been. Ask new customers if they found your business through your efforts to advertise in magazines.
