Creating CRM with direct marketing includes sending targeted sales letters to your customers.
Customer Relationship Management, also known as CRM, is a company-wide business strategy used to help companies lower costs and increase profits by nurturing customer loyalty. CRM is a customer-centric strategy that can be accomplished by using a variety of marketing tactics. One way to create loyal customers with a CRM program is by using direct mail and direct marketing, in which a company sends printed marketing materials directly to a select list of customers.
Instructions
1. Gather research and data about your customers to start building your CRM campaign. Find out as much information as possible about your target market. Send out surveys asking for customer information when they purchase your products and services. You can also hire a market research partner to help you gather insights about your customers.
2. Hire a copywriter and graphic designer to help you build professional-looking direct marketing materials. Make sure every direct marketing piece you develop has a headline that communicates the biggest benefit your product or service offers to your customers. The headline can help significantly improve the response of your marketing materials. Close every direct marketing piece with a call to action, which communicates what you want the customer to do after reading your piece. Experiment with several types of direct mail and direct marketing, such as sales letters, postcards, brochures, catalogs and flyers.
3. Send your direct marketing materials to your list of customers. Since CRM is about creating loyal customers, make sure you include special offers and incentives to help build long-term relationships. Some examples include providing discounts on your products and services or free gifts for customers who reach a certain loyalty level. Also, make it as easy as possible for your customers to place an order or get an answer to a question.
4. Test the success of your direct marketing campaigns. Keep using the direct marketing methods that are producing the largest return on investment, and drop the ones that are not providing results. Keep a detailed list of your CRM campaign performance numbers, including the number of new customers who join your program every month, added revenues from the program and types of direct marketing materials you send to each customer.
