Thursday, November 26, 2015

Create A Craft Booth

If you attend craft fairs, you know you need to make your booth accessible and appealing enough to make customers stop and look, smell or feel your wares. Having an attractive craft fair booth is almost as important as having a great product. If people aren't drawn to your booth, they won't see what you have to sell.


Instructions


Make a Craft Booth


1. Plan your space. Most craft shows provide each vendor with a fairly compact space. This can be as small as eight by four feet, to ten feet square. If you plan on doing multiple craft shows, you want to be able to customize the booth to fit different spaces. This is usually best acheived with folding card tables that can be set up in different configurations.


2. Cover tables with a skirted table cover for a cleaner, less cluttered look. Avoid fussy patterns on the table skirt and try to choose a simple color or design that will complement your crafts. Large plastic storage bins can hold everything from more product to water and snacks for a long day. Avoid clutter and keep your space neat.


3. Vary the height of your displays. Collapsible lightweight plastic shelving will allow you to display smaller items at eye level and looks much more inviting than having everything simply laid out on a table. If your craft items are larger, shelving in differing heights within your space makes it easy to showcase your work.


4. Plan for traffic flow when you lay out your booth. Avoid creating a funnel effect, where potential customers can enter your booth space but not easily exit. If your booth looks too crowded, people are likely to walk by. Make it easy for customers to walk through your space without feeling trapped or crowded.


5. Have a pop-up tent or canopy for outdoor shows. An open sided tent will be more inviting than a closed tent with a single opening. If your craft items are delicate or susceptible to water damage, consider a tent with sides that can be rolled up to create an open, airy space, and rolled down in the event of wind and rain.


6. Consider some indoor--outdoor carpeting or a weather proof floor cloth especially if you have items that will be set on the ground. This looks more professional and inviting than setting items on grass or concrete floors.