A Landing Page is the first page that your potential customer will see if you are selling online or if you are an affiliate marketer.
The main purpose of a landing page is conversion, for you to convert your visitor into a customer.
So you really need to put a lot of thought on how you design your landing pages since these are the ones that your visitors will be seeing.
Make sure that your entire landing page is focused on pursuading your visitor into taking action which is buying or signing up into what you are offering.
Instructions
1. Focus. Make sure that you are focused on converting your visitors. Think of it as if you are the visitor and if you see your landing page what will you do. If your landing page pursuades you, then you are in the correct direction.
2. Relevancy. All topics should be relevant to what your visitor are looking for, if it's not relevant then your visitors/customers will loose interest.
3. Make sure that your message is clear. The second your visitor goes into your landing page, make sure that what you are trying to sell/convey is clear. This will make them interested.
4. Keep your visitor interested. Make sure to keep your topic interesting or find a way keep your visitors interested and make things useful to them. Once they are interested on your topic they will always comeback and will recommend you to their friends.