School levies support public education.
School levies are voter-approved taxes that fund the operation or improvements of local schools. When a local levy is put before the voters the school district is limited in how it can use funds to promote the measure. Independent promotional campaigns are the proponents that campaign for the levy.
Instructions
Forming a Committee
1. Form a committee of supporters and have its structure in place at least six months prior to the election.
2. Gather the necessary information about the levy to educate the committee members.
3. Create the basic letterhead, stationary and website for the campaign.
4. Raise funds to cover the costs of the campaign and materials.
Creating Support and Contacts in the Community
5. Reach out to local politicians and organizations for endorsements.
6. Local media can reach many voters.
Contact the local media and keep them informed of the progress of the campaign.
7. Create and distribute campaign literature to inform and persuade voters about the levy.
8. Presentations offer chances to answer questions.
Create presentations and select speakers to talk to the media, local organizations and the public.
Informing the Voters
9. Mail out different sets of informational and promotional material on a schedule to inform and persuade voters. Have volunteers go door to door to speak with voters and distribute materials.
10. Give presentations to local organizations, churches and community events.
11. Create rallies to support the levy and get local media attention.
12. Get-out-the-vote campaigns increase support for measures.
Run a get-out-the-vote campaign to get voters to the polls on Election Day or to turn in absentee ballots.
13. Monitor elections to see results, meet afterward to discuss success or failures.
14. Thank supporters and maintain relationships for any future levy campaigns.
