Powerpoint Sales Presentation Tips
Microsoft PowerPoint is one of the many presentation tools available for sales professionals. It is a powerful program that offers many presentation ideas, and it has many ways to dress up a presentation to make it more effective and interesting. Using a PowerPoint presentation to make a sales meeting more visual can be a good way to get your audience involved in your sales pitch, but there are some things you should watch for when creating your PowerPoint presentation.
Content
Your slides need to be easy to read to be effective, so trying to put too much information on one slide is counter-productive. Sometimes a presenter will try to use animation to make complicated slides easier to read by flying lines into a slide one at a time, but even when offering information one line at a time it can still get confusing if the final slide is not easy to read. Break down your content into easy-to-read slides, and limit how much wording you put on your PowerPoint presentation. Remember to leave the details for your actual sales pitch, and just use the content in your slides for an enhancement to what you are saying.
Animation
One of the features of PowerPoint is the ability to add animation to your slides. You can have graphics that move around, text can fly in from all sides of the slide to fall into place and there can be interesting ways to transition from one slide to the next such as a page dissolving effect or a page turning segue. Animation helps to make your presentation interesting, and it can also help to keep the audience's attention as well. But it can be easy to add too much animation and take away from the point of the presentation.
Only use animation as it applies to the presentation. If you are trying to sell auto parts then animated graphics showing how the parts move is an effective use of animation, but having a clown flying around in a balloon is going to take away from your important information.
Words And Numbers
Words should be in clear and easy-to-read fonts, and the fonts should be large enough so someone in the back of the room can read them. Do not use complicated language unless it applies specifically to your presentation. Keep your wording simple and concise. Try to avoid using numbers as much as possible. Round figures up or down if it is appropriate, and when you display numbers use a combination of words and numbers to indicate a larger amount. For example, instead of displaying the number "55,908" you should put it on your PowerPoint presentation as "55 Thousand".
