Whether you're raising awareness for a worthy cause, or trying to let the public know about a new product, a giveaway is one way to get the word out. When you're ready to sponsor a giveaway, utilize a few savvy techniques and you'll earn name recognition and make your customers happy.
Instructions
1. Pinpoint your target market. Write down your goal and list your potential customers. If you want women to try your new facial scrub, you will target beauty salons, not auto body shops. List all the potential market candidates.
2. Decide whether you will be giving away samples of your new product to all customers or will provide larger items for a few lucky winners. If you are harvesting names for future contacts, choose the larger prizes and place registration forms where your customers can fill them out.
3. Distribute sample sizes if your goal is to make your customers aware of the product. Contact your product distributor to find out the options for packaging sample sizes for your giveaway.
4. Team up with another business to share the cost. Giveaways can be expensive and two or more sponsors can effectively cut the cost while making the project more attractive to the customers.
5. Contact a giveaway marketer. For a set fee, they will arrange to advertise your giveaway, handle sample distribution and even publish information circulars to promote your product. Hiring a commercial marketer can cost more, but you will be putting your giveaway in experienced hands. You can sponsor the project without doing all the work.
