Choosing a font for the name of your business is one of the most important first steps of starting a business. The font should aesthetically communicate what kind of business you want to be recognized as. The font you select should be dependent on the kind of business you run. If you're a lawyer, you don't want your firm to be displayed in bubble letters or comic sans. However, if you're a clown who performs at kids parties, those are probably the perfect fonts for your business.
Instructions
Choosing a Font
1. Look at your business and decide what sort of demographic you're appealing to. If you're looking to be very professional and conservative, you'll want a very simple and classic font like Times New Roman with very standard spelling and punctuation. If you're going for something edgy and unique, you may want a form of block lettering, possibly using all capital or lowercase letters. If your business is somehow related to children, you need a font that is big and fun.
2. Find the font you want by opening up Word on your computer and scrolling through the different fonts at the "Font" tab on the top tool bar. Do not pick the font that you simply think looks the coolest; you have to be more intentional than that. Pick the font that fits your business model and style.
3. When you've found the font that works, share it with any printers, sign shops or graphic designers you're planning on working with for your launch. Make an effort to only use this font when promoting your business or marketing it. If you're making your business name into a logo, make sure that this font doesn't change from one month to another. Your business name and logo will be recognized because of its unchanging appearance.
