Companies that successfully advertise products online have made friends with Google.
Since the inception of the Internet, it's been said that "content is king," and still to this day no truer words have been spoken. With so many online marketing channels available to advertisers, it's now possible to produce and distribute synergistic, high-impact multimedia content entirely online for the low-cost of an independent contractor's salary and some Web space. Alternatively, you can DIY for nearly nothing.
Organic SEO Is the Foundation of a Productive Internet Presence
A website isn't mandatory, but an SEO-compliant home on the Web provides another effective medium to advertise products online.
Although search engine optimization (SEO) is not the fast-track to elevating a product's profile online, it's a necessity that each page is properly optimized to be ranked by search engines. Furthermore, the "white hat" techniques employed here must comprise descriptive, well-written texts that clearly define the product, along with high quality images and video, properly tagged for search engines to index and rank.
Affiliate Marketing Is the Web's Great Force Multiplier
A single affiliate duplicating a marketing plan across the Web can multiply sales revenue by 100% or more.
When advertising products to the masses, online promotion is the most cost-effective way to get the word out. Imagine for a moment, a proven and profitable marketing campaign multiplied 100 times, 1,000 times, or even 100,000 times over. Consider for another moment, an affiliate network 100,000 strong with the training and tools to generate high-volume sales. Finally, a quick game of "what-if" to quantify what is possible. Imagine the possibilities. Just 100 trained affiliates duplicating a marketing plan across the Web will in theory multiply sales revenue by 10,000% or more.
Article Marketing Is Another Effective Method to Advertise Products Online
Article marketing empowers business to widely circulate product information online in a very credible way.
White-hat tactics also add value to article marketing campaigns. Example: authoring an article and submitting it to article directories is a widely used method to disseminate product information. However, rather than embedding a redirect or direct affiliate link into the article (which is usually frowned upon) and hoping for conversions, a little extra effort will go a long way. Try linking from the article to a hosted landing page, and take advantage of another opportunity to engage the prospect with more fact-filled information, further enhancing the credibility of the offer and resulting in even higher conversions.
Video Marketing Holds a Special Place in Google's Virtual Heart
Embedded video is the most powerful way to advertise products online.
Today, online video offers advertisers the best of both worlds: the high-impact of television combined with the low cost of the Internet. Moreover, utilizing the numerous video hosting sites available, advertisers have no restriction on the length of their videos, the frequency of viewing, or market segments reached. A standard digital camera coupled with any number of free software programs empowers advertisers to produce spots for a song, and leverage the Web's most powerful marketing medium to reach a target market.
