A Fitness Center Logo
Most major corporations use logos, which are visual representations or letters that help people better identify the company's products, service or retail locations. For example, everyone knows that the check mark on shoes, hats and athletic clothing comes from Nike. Moreover, the red target with the surrounding concentric circles is the perfect logo for Target.
Identification
A company logo is a trademark, symbol, graphic element or brand name that is concise and legible, according to Hoover Web Design. The logo is almost always unique to a specific company and represents the image it is trying to convey to consumers and business customers.
Significance
A company's logo is the most recognizable aspect of a company or brand, once it has been in use awhile. People will identify with a brand name all over the world, even if they speak an entirely different language.
Effects
People who see a company's logo and come to recognize it in a positive light will be more apt to recall that company when they need the type of products or service it offers.
Benefits
An advantage of logos is that they can be used easily in all types of marketing materials such as direct mail, newspaper and magazine advertising, television and even on the Internet. This further enhances a company's image and builds awareness of its brand.
Considerations
It is crucial that a company put a lot a thought behind developing a logo. Once people begin recognizing the logo, the equity it builds makes it difficult for a company to change it. Also, logos must exude a positive image in the mind of consumers to be effective.
