Mixed fonts and cluttered layout make an ad difficult to read.
Good ad copy is created by understanding your reader and the benefits of the product or service you are marketing, making it easy for the reader to understand the benefits of your product or service. The copy also should clearly explain take the next step to find out more about that product or service and purchase it. Mixed messages, cluttered layout and disorganized information in ad copy confuse the reader and lose the sale.
Instructions
1. Learn as much as you can about the product or service you are marketing and to understand your buyer. What is the buyer looking for? To create top-ranking ad copy, capture the reader's attention by explaining how your product or service fulfills the buyer's needs.
2. Create a unique selling principle for your product. Explain how your product is different and better from other similar products. Write ad copy that differentiates your product or service from your competition.
3. Focus on your product's benefits. Identify a problem your product solves and explain how it solves the problem. Create a bold headline that gets attention and states a benefit or immediate solution. Without a good headline, you won't capture the reader's attention and your ad copy will not be effective.
4. Write easy-to-read ad copy using short and concise bullet points that focus on the benefits of your product or service. Write the copy in a simple and practical way so your reader understands it. Explain the benefits available to the reader right now with each bullet point identifying a clear benefit or solving a particular problem.
5. Include guarantees, warranties or bold offers that separate you from the competition. Or include an added product or benefit that is low cost for you but has a high perceived added-value for the customer.
6. Create a call to action -- tell the reader what steps to take to find out more about your product or service. Clearly tell the reader what you want him to do - mail coupon, call you, etc.
