Help people find their way to your site.
Once you invest time, effort and resources into building a website, the next step is to make sure people actually have a chance to see it. You can't expect people to find your site on their own; you must lead them to it. There are many things you can do to promote your website, both online and off. The following are just a few methods to bolster daily traffic on your site.
Instructions
Make the Most of Search Engines
1. Use strong keywords in your website title, which will be the first thing people see in a web search. Use a title like "Custom Motorcycle Design - Al's Place" for example, instead of just calling your website "Al's Place."
2. Use META tags to provide search engines with additional keywords. Place the META tag within the HEAD section of the HTML code (see Tips).
3. Position strong keywords in the first paragraph of text on each page, which is the text search engines check.
4. Use descriptive names for the images on your site, such as "custom_motorcycle_green_skull_flames.jpg" instead of generic names like "image1.jpg."
5. Add HTML links to other pages on your site, even if most of the site runs on Flash or JavaScript (see Tips).
6. Post your address on every page if your site is for a local business, increasing the chances your website will pop up if someone does a general search on your street or town.
7. Purchase Pay Per Click (PPC) advertising on search engine sites (see Tips).
Social Networking
8. Create pages for your business on social networking sites, with links to your website (see Tips).
9. Promote your site in Internet forums and discussion groups. Take part in the conversation; don't just barge in with announcements about your site or you may cause resentment.
10. Post articles and videos related to your site that people will want to view and share.
Old School Marketing
11. Include your URL on pens, stationary, cards, T-Shirts and anything else that comes to mind. Think outside the box on this one. Give away a keyring with the URL, for example, if your site is designed to sell cars.
12. Advertise your website in newspapers, yellow pages, trade journals and other publications.
13. Create television and radio commercials for your business that include the URL (see Tips).
