Writing a book unsolicited can be a tough sell, a good reason to focus on writing a book proposal before the fact.
Spending time in the business world has provided momentum for books like Adam Smith's "The Wealth of Nations," written in 1776, and Thomas Friedman's much more recent "The World Is Flat." Global business trends and conversation have provided material for years and years, while individuals have discussed their personal successes, experiences and philosophy. "The Wall Street Journal" encourages everyone who needs clients and patients to write a book, because authorship is "evidence of authenticity."
A Powerful Title
The title of a book is the introduction to the book, THE phrase that lets people know what's coming next.
The literary agent Rachelle Gardner says the title is part of the overall impression you're making with your book and should match the tone of your book. For a title that will communicate what the book is about and still attract attention, she suggests brainstorming lists of words and potential titles related to your book, and then taking time away from the list. Approach it with fresh eyes a few hours or days later before choosing the most appropriate.
Case Studies
Take advantage of real-life business scenarios to prove your point. Whether they are your own experiences or those you've read about, use famous or infamous but powerful examples to back up and demonstrate what you are saying. Since any business book should display your business prowess, being thorough and complete is necessary to display authority on the subject.
Book Proposal
Writing a book unsolicited can be a tough sell, a good reason to focus on writing a book proposal before the fact. The finished proposal can be sent to editors or agents who can help to get your book published. The Marly Rusoff Literary Agency specializes in helping writers expand their careers and has some suggestions for crafting proposals. It says an overview should come first, followed by a detailed outline. Describe the audience and competition to make clear why your book will be marketable. Talk about your relevant experiences, background and career to convince the editor that you are enough of an authority on the subject to be trusted. Knowing who will publish the book, and under what conditions, will guide you as you write.
A Book That People Will Want to Read
To write a good book about business, you've got to read them. Editors will want to know that you have done your research to know what is "out there" and what niche your book fills. Reading successful business books also makes it easier to know how you should style your own book -- you can have some great information and advice to share, but if it is presented badly or presented negatively, it may not sell. According to author and consultant Ben McConnell, people want to read books that will improve their job, career or business.
