No matter what type of business letter you are writing, headlines can make a difference in the way the letter is received. Headlines may even determine whether or not the letter is actually read by its recipient. Use business letter headlines wisely.
Instructions
1. Use bold typeface or font when you type your headline in a business letter. The darker, larger print makes the headline jump out at the reader and grabs attention. Most headlines are usually kept under eight words, but can be longer if necessary. A headline can be only at the beginning of a business letter or you can add headlines to each paragraph that presents another point in your communication.
2. Write with strong action verbs when you use a headline in a business letter. Ask a question or present a famous quote that pertains to the situation. If the business situation is regarding hard times or fearful events, offer a word of hope or encouragement in your headlines.
3. Give specific information about the subject matter in your headlines in a business letter. As you break down the information paragraph by paragraph, head each one with a specific point that you want your readers to grasp. You must make your case or present your proposition in the body of the business letter. Make sure your headlines cause some kind of emotional reaction so that the reader will read the whole letter to learn more.
4. Think about several different headlines before you decide which one to use. Business letters need to hit the subject head on and present the case clearly. You must remember that you have only a few seconds to grab the attention of the reader. Make each word count.
