Advertisements have been using slogans for a long time.
If you are competing in a saturated market, a great slogan is one asset that can help you stand out from the competition. A good slogan is succinct, catchy and relevant; when used in a TV or radio advertisement, a slogan should also have a rhythm that rolls easily off the tongue. It is fairly easy to write slogans for advertisements, provided you have some experience with promotional writing styles, such as copywriting or jingle writing.
Instructions
1. Write a short sentence identifying the key benefit that distinguishes your product from your competitors' products. This could be lower price, better customer service, better warranty or extra features.
2. Write a list of nouns and adjectives that describe your business. Take out a piece of paper, and quickly jot down words that come to mind when you think of your business. Keep writing until the page is full. Good terms to write include brand names, product names and service areas.
3. Underline two or three key terms from your list that describe the key benefit you identified in Step 1. For example, if your key benefit is lower price, pick the terms ""cost," "reduced" and "affordable."
4. Highlight two more terms from your list that rhyme. For example, if you have a list of terms related to lower priced pagers, highlight the terms "cheaper" and "beeper."
5. Write up a one- or two-line statement using some of the terms you have highlighted on your list. Incorporate both rhyming words and feature-identifying words, ideally using feature-identifying words that rhyme. For example, if you operate a pager business, and are advertising a special discount for teachers at the local school, write something like "cheaper beepers for the teachers."
