Publicity draws attention to a particular side of an issue, business or person. It's a great way to get the word out to the public about your business or product. Paid advertisements are effective, but there are several ways to get free publicity that can be more effective than a high priced advertisement place in any medium.
Instructions
1. Write a press release for every newsworthy thing you do. If you go on vacation, that's not newsworthy, and won't get the attention of an editor. However, if you caught a record-breaking size bass, that's newsworthy. A press release doesn't have to be product specific. Writing about your prize fish gives you an opportunity to mention your cause, business or product.
2. Get interviews in print or on air. You may be considered an expert in your field. Contact reporters, bloggers or radio personalities for possible interviews. If you have a chocolate shop, you may be interviewed for choosing the perfect chocolate for Valentine's Day or creating chocolate desserts for a Christmas party.
3. Use the Internet. Become an active participant in a forum related to your field. Create a blog that uses your expertise, product or business as a base.
4. Write articles for your niche market. If you're an accountant, write an article with tax or financial advice. This type of free publicity is priceless, and it could lead to your writing a regular column or article for some publication or website.
5. Speak to groups. There are many community service groups, such as the Lions Club, Rotary and the Red Hat Society, that meet once regularly. They often invite speakers to their gatherings, and this is a great opportunity for you to tie in your platform, product or business with the group.
6. Write and publish a print book or ebook that can publicize your enterprise. Either charge a small price to offset your expense or offer it for free and add it to your advertisement budget.
7. Offer free samples. If you provide a service, such as massage therapy, editing or catering, offer to serve a select group of clients with free services in exchange for their word-of-mouth advertising. Many times, this type of publicity is the most effective.
