Branding is the most powerful tool you have to make a new product a preferred market brand. To get an eye shadow brand into the public's mind, your product should have higher visibility than competing products. By repetitive marketing of the name and image to your target market, you can establish product credibility.
Instructions
1. Know your market. You should have a complete understanding of the personalities, demographics and psychographics of who you're trying to reach. Know the age range, what inspires them aesthetically, and what motivates them to buy as you develop your marketing plan.
2. Connect to your target market. Be where this market is. Seeing, hearing and experiencing your brand is key. Use print ads, radio spots and counter samples in places where your customers are likely to go.
3. Create packaging that entices your intended market. These customers must like how the product looks, feels and smells when they experience it. They must perceive the eye shadow as comfortable and something that fits directly into their lifestyle.
4. Use guerilla marketing to market your eye shadow. Marketing companies and promoting businesses hire bloggers to create an online presence for their products. Log onto a beauty cosmetics website to comment about the eye shadow brand or respond to others' comments. This creates buzz about the brand, that will in turn create free viral marketing.
5. Maintain relationships with stylists and offer plenty of free product samples. This creates the flow of the eye shadow brand from stylist to stylist. Stylists will also pass product knowledge along to their clients.
6. Add a public relations, or PR, firm to your entourage. There are a lot of marketing and PR companies that specialize in branding. Whether it's for a website or identity, A PR firm can kick-start the introduction of an eye shadow brand to the public. Educating the public on the benefits of your product to the public is key. A PR firm has access to stylists, magazines and promotions where they can successfully market the eye shadow and brand.
