The old adage, "Advertising doesn't cost, it pays," holds true for businesses that produce or sell products to the consumer. Your customers need to see your product line in order to purchase. A smartly-designed business catalog will catch their eye and an easy-to-read format will keep them turning the pages. You have a number of options when designing business catalogs to advertise your wares.
Instructions
1. Get books on catalog advertising from your library, or purchase them to have on hand. Even if you hire an advertising agency to produce your catalog, you need to make wise decisions about the design and content. Look for "Create Successful Catalogs" by Maxwell Sroge, available from Amazon.com.
2. Hire a professional design service to create your catalog. This is the easiest way, but also the most expensive. Verify the company's references and ask to see samples of recent client work. Request to view proofs along the way to approve the product as it progresses.
3. Consider doing the design portion of the work and hiring out the printing of the business catalogs. To save money, you can design your own layout and choose your own features, just follow the guideline the printer gives you. Familiarize yourself in marketing basics and create your own format. You will save a substantial amount of money.
4. Print and design the whole thing yourself. With user-friendly software programs, you can design your business catalogs and print them out, too. You will need a printer that will withstand large quantities of paper. Try a commercial quality, color laser printer. Request a demo version of Catalog Builder to see how it works (see Resources).
5. Study ways to advertise your business. Make it an ongoing habit to read about new marketing trends, the successful ones and the failures. The more information you have, the easier it will be to make confident decisions about your business.
