E-business online advertising deals with advertising approaches such as emailing to a prospect list or using Internet-related advertising techniques to obtain e-business customers.
Message
The conversion of online prospects into customers relies on a good, persuasive messages as described at the Pwebs website: a principle corresponding to successful advertising efforts using more traditional advertising outlets such as print, radio and television ads or direct mail campaigns.
Performance
As of 2010, online advertising outperformed other types of advertising in reaching interested, targeted or potential customers with an expectation of continuing to do so over the long term.
Strategy
As with traditional advertising, a well-planned online advertising strategy increases probability of converting visitors to a website, or recipients of an advertising email into purchasing customers.
Optimization
One online advertising technique uses search engine optimization (SEO). SEO functions to populate a website with terms, known as keywords, that promote capture of the website in search engines' results.
Internet Marketing
Internet marketing, also known as Search Engine Marketing (SEM), usually refers to a type of online advertising called pay-per-click. In pay-per-click, the advertiser pays the search engine provider for each visitor who clicks through to the e-business website.
