The Best Colors to Wear for Business
Nearly everyone has heard the phrase "dress for success," and if you are searching for a job or preparing for that presentation to the bosses, what you wear can make or break your big day. Color is the first thing most people notice about clothing, and the colors you choose have to make you appear confident, successful and ready to tackle the challenge before you. Choosing the appropriate colors for a business meeting of any kind will certainly help you succeed.
Blues
Blue has a large number of shades, and each conveys a different message. Choose your shade of blue based on the feelings you want to express, as well as your own skin tone and color.
According to an interview with Mary Giuseffi, a television image consultant, on NationalPublicitySummit.com, navy blue is a successful corporate color. She points out that you will often see important figures, such as politicians, on television dressed in navy blue. Navy blue conveys confidence and trustfulness. It helps to express this person's strong ideals and makes you want to trust him.
The lighter, clearer blues, such as turquoise or teal, can help to bring your message across in a very distinct way. Bright blue brings an air of excitement and enthusiasm to the table, making you seem eager to tackle any tasks presented and brightening your already sincere personality.
Conservative Colors
The Career Services department at Virginia Polytechnic Institute and State University advises to stick with conservative colors when approaching an interview or business meeting. These include the navy blue already discussed, and also dark gray. These colors convey a seriousness in your approach to business, but are not too formal as to hint that you have no happy personality traits.
Black is another conservative color, but must be used wisely. For women, black blouses or pants are often acceptable and even expected at business meetings. For men, however, a black suit can sometimes portray an overwhelming seriousness, reminding your business associate of a funeral or a black-tie ball instead of just a business meeting. Consider sticking with the dark gray or blue suits instead.
Brighter Colors
Some brighter colors can be useful in business situations, but much like black, they must be worn with care. For instance, Giuseffi suggests that red can symbolize feelings of power, focus, control and enthusiasm. She notes that many political figures will wear red ties when appearing on television to convey these emotions.
Giuseffi also suggests bright colors like light green or yellow to convey optimism, clarity and happiness.
Take care with these brighter colors, however, that you are not overwhelming your business associates. Especially if you are interviewing or presenting information, you do not want your audience to be so distracted by your bright clothing that they miss what you are saying. Balance your colors, or use just a simple accent piece that can add personality to your navy or dark gray suit.
If you want to err on the side of caution, stick with conservative colors, to make sure you get your point across properly.
